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Dialyze Direct Supports National Senior Citizens Day and Raises Awareness of Improved Kidney Care for Geriatric Patients in Skilled Nursing Facilities


Brooklyn, N.Y., August 19, 2022 – On National Senior Citizens Day, August 21st, Dialyze Direct, the nation’s leading provider of home hemodialysis services in skilled nursing facilities (SNFs), joins other dedicated geriatric healthcare providers in honoring the achievements and contributions our country’s senior citizens made and continue to make to our society.

In 1998, when President Ronald Reagan proclaimed the first National Senior Citizens Day, he wrote, “With improved healthcare and more years of productivity, older citizens are reinforcing their historical roles as leaders and as links with our patrimony and sense of purpose as individuals and as a Nation.”

Dialyze Direct is leading the way in offering unparalleled kidney care for senior citizens living in SNFs by healing both people and systems, increasing patients’ ability to contribute to their communities, maintain family relationships and enjoy life.

Founded on the belief that dialysis is not a one-size-fits-all care regimen, Dialyze Direct tailors treatments to patients’ individual needs while still following doctors’ orders. Working from “dens” within SNFs, skilled nurses administer dialysis more frequently than the conventional three weekly treatments.

That proprietary regimen has proven to create better outcomes for elderly patients. For example, most feel better both during and after their dialysis. They recover more quickly, sometimes in as little as 30 to 60 minutes, as opposed to conventional dialysis, which could take up to seven hours. Patients also have more energy to participate in other necessary rehabilitation and may take fewer medications.

End stage renal disease, the most dangerous stage of chronic kidney disease (CKD) is increasing by 21,000 cases worldwide each year. The longer a person lives, the more likely they are to develop CKD. In fact, some estimates conjecture half of the population 75 or older suffers from CKD. If it is uncontrolled and complications result, CKD can progress to a point where dialysis therapy is essential. At that point, dialysis can subsume a person’s entire life. Dialyze Direct furnishes a progressive alternative.

According to the U.S. Census Bureau, by 2035 America’s population will include approximately 78 million people 65 or older, surpassing the under 18-year-old demographic for the first time in the nation’s history.

“It’s no coincidence that as America’s senior citizen population escalates, and CKD increases, our treatment model is gaining approvals and recognition in state after state,” said Josh Rothenberg, President and Co-Founder of Dialyze Direct. “Our innovative dialysis within SNFs not only improves patients’ quality of life and productivity, but also allows many individuals in our care to grow older while no longer be defined by their disease.”

About Dialyze Direct

Founded in 2015, Dialyze Direct is a leading kidney care innovation company that seeks breakthrough solutions for patients suffering from kidney disease. With a mission to build the next generation of kidney care, Dialyze Direct leverages its leading nephrology specialists to develop new methods and technology to evolve the treatment options nephrologists have at their disposal. Dialyze Direct pioneered significant changes to the existing treatment model for dialysis patients in skilled nursing facilities (SNFs), in which many of the most medically challenging subsets of dialysis patients reside and has grown to become the nation’s largest provider of home dialysis in the SNF setting. Dialyze Direct’s innovative staff-assisted home hemodialysis treatment model entails a gentler, personalized treatment plan comprised of meticulously crafted protocols designed to tackle the unique fluid management challenges of geriatric dialysis patients, resulting in increased overall patient health and reduced hospitalizations while substantially decreasing costs for payors. Dialyze Direct currently operates in 13 states with new operations launching in additional states.

Media Contact

Zumado Public Relations
Nicholas Gaffney